Virginia Slims Cigarettes
Virginia Slims Cigarettes is yet another popular brand of cigarettes from the production house of Parliament and Bond, that is, it is also manufactured by Philip Morris International. Virginia Slims Cigarette brand was actually introduced in the year 1968, by Philip Morris, as stated above. As we all know, in the twentieth century, women smoking cigarettes began to symbolize feminism and emancipation.
Virginia Slims Cigarettes often comes in decorative packages, which are a major source of attraction. These cigarettes are made beautiful and elegant as the manufacturers focus mainly on women. The company tries to capture professional young ladies as their dominant customers, for this particular brand of cigarettes. As a part of advertising campaigns, the company published different catchy slogans like "You've come a long way, baby"- was used as their slogan for a long period, and after a long time it was changed to - "Find Your Voice" which also became very popular. Later the slogan of Virginia Slims Cigarettes has changed again as "It's a Woman Thing", which obviously declares that the company targets mainly the women smoking population.
Virginia Slims Cigarettes are actually much narrower as compared to ordinary cigarettes. They are longer than that of ordinary King - sized cigarettes. Generally, Virginia Slims Cigarettes are being sold in longer 100's and 120's, and this gives the cigarettes more elegant and standardized appearance. All these made Virginia Slims Cigarette brand truly exclusive and thus it has created its own identity. Introduction of this particular brand of cigarettes has led to the increase in the number of women smokers in the world, though the fact that 'cigarette smoking is injurious to health' still prevails! The brand had gained wide popularity as a cigarette brand made exclusively for women, and has become an icon of feminism in the twentieth century. Different variations like Virginia Super Slims One 100s, UNO (black) 100s, UNO (white) 100s Virginia Slims Menthol Super Slims 100s, Pink Super Slims, Violet Super Slims, Super Slims Filter 100s etc. are widely available in the market.
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